What should a marketer take into account when attempting to increase the processing fluency of an advert and monitor its effectiveness

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    Please do not copy and paste any text from the book or any articles as this will be flagged by the system.
    Use relevant detail from the lecture material (and/or books and articles).
    1. What should a marketer take into account when attempting to increase the processing
    fluency of an advert and monitor its effectiveness?
    a. Please define any relevant concepts/theories from the module material, making sure to
    expand on them, while also discussing their significance.
    [20 marks]
    b. Please discuss relevant marketing examples and applications (up to three) in terms of
    the types of adverts that you can design from a processing fluency perspective, making
    sure to provide detailed explanations to support your answers.
    [10 marks]
    Please use the information from the slides provided,i found the answer 1a in seminar slides
    dont need any references

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