What prices to charge for iMacs and iPads remains a central issue for Apple?

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    Read the section “Resurrecting Apple in the Tablet World” and answer the following discussion questions (Chapter 10 pg. 334-335).

     

    1. Apple tablet sales of iPads now exceed Apple’s personal computer sales. Has your use for a PC changed to the point where you would consider owning just a table given its added flexibility and convenience?
    2. What prices to charge for iMacs and iPads remains a central issue for Apple? What consideration should they address? Make a price recommendation for both products.
    3. On what basis would anyone pay a $300 price premium for a $999 Apple iPad Pro versus a similarly equipped Microsoft Surface Pro 6 at $699 with both having the 12” display?

     

    • Response should be 300 words
    • Follow the APA style of writing with in-text citations and a reference list.

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