What is the unique value proposition of Amazon Go?

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    See these 2 links:  

     

     

    http://www.chicagotribune.com/business/ct-biz-amazon-go-opens-chicago-store-0917-story.html

     

    1.    What is the unique value proposition of Amazon Go?

     

     

     

    2.    Think:  What type of consumer represents the core Amazon Go buyer?  Give detail by making some marketing guesses:  age, ethnicity, lifestyle, income, loyalties, level of education, gender, etc.

     

     

     

    3.    Examine the difference, if at all, of how consumers interact with 1) each other) 2) products/handling and consideration of them 3) and store personnel (though they are limited!)

     

     

     

    4.    Your Opinion:  To what degree, if at all, does Amazon Go deliver the unique value proposition(s) that it promises?

     

     

     

    5.    Guestimate:  What key resources does parent company, Amazon.com, leverage to make the product extension (Amazon Go) a reality for consumers?

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