Company Overview Environmental scan: Marketing strategy: Recommendations Presentation Date: Note: Time Limit: Paper Requirements: A one-page description of each company or brand. Scan the marketing environment for the option that you have chosen (see chapter 3). • Each company’s market segmentation strategy and associated target market(s) • Each company’s product positioning strategy • The 4/7Ps they use • Be sure to explain why you think they have made the choices they have, supported by marketing concepts.