Week 4 Intellipath Question

    Week 4 Intellipath Question

    What are two specific ways marketing research helps a company know and understand its product’s customers?


    Consider the following ideas to include in your answer:


    What is the difference between primary and secondary research?

    What is quantitative and qualitative research?

    How does research help identify a customer’s buying behaviors?

    How does the brand promise create customer satisfaction?

    What are customer demographics and psychographics?

    What is marketing STP/D?


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