Week 4 Intellipath Question
What are two specific ways marketing research helps a company know and understand its product’s customers?
Consider the following ideas to include in your answer:
What is the difference between primary and secondary research?
What is quantitative and qualitative research?
How does research help identify a customer’s buying behaviors?
How does the brand promise create customer satisfaction?
What are customer demographics and psychographics?
What is marketing STP/D?