Web Analytics 2.0 Outcomes

    Web Analytics 2.0 Outcomes

    Organization: Animal Rescue of the Rockies 

    Step 1. Prepare Section: Multiple Outcomes

    Primary Purpose
    Using existing internal data, or in the absence of such of internal data make an informed guess as to the primary purposes of website visitors. Briefly describe the website purpose segments and include a pie chart, similar to Figure 5.4 ( Attached File)

    Critical Few Metrics
    In keeping with Kaushik’s principle of critical few and based on the overview presented in chapter 5, describe the top three actionable outcome KPIs that would be most insightful to your target organization. ( Textbook: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity)

    Micro Conversions
    Describe the key micro conversions you will track and why these are considered micro conversions (not a macro). You may want to include the macro conversion as well.

    Step 2. Format and Submit Your Assignment

    Prepare a 2-3 page Word document (not including title page or reference page) . Use charts, section dividers, graphs, images, etc. Remember to cite all sources used in your briefing and use Turabian style.

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