Unit 8 Assignment

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    Assignment: The Social Media Campaign

    The following Course Outcome is assessed in this Assignment:

    AB202-4: Prepare a social media campaign to enhance sales.

    Social media campaigns are an integral part of the success of the overall MARCOM for a companys product or service. In the social media campaign, marketers determine the overall goals of the campaign, what types of social media will be used and how, the storyline and many other concepts. By planning out social media in the social media campaign checklist rather than just jumping in without a plan, marketers can be more successful.

    In this Assignment, you will be the new social media executive for a business, Solar Panels Planet (SPP) Inc., which sells solar panels for residential and industrial use. Recently the solar panel has become a cost effective means of reducing costs over the long term and is increasingly being used by home owners as well as industry.

    Using the Social Media Campaign Checklist in order to enhance sales, and after reviewing the metrics and feedback, complete the social media campaign you will propose, targeting either residential or industrial customers.

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      Read each of the scenarios below and write a 2-page response (for each scenario) that evaluates the role the supervisor played in the maintenance of good order within the organization.
      Scenario 1: Bad Behavior?
      Sergeant Officer Stevens the sergeant on the evening shift reported to you (the shift lieutenant) that after roll call he heard two male officers telling sexually explicit jokes in the hallway. As the sergeant exited the roll call room he noticed one of the female dispatchers standing within a few feet of the two officers. The sergeant chose to ignore the immediate situation and just made a report to you.
      Scenario 2: The Difficult Employee
      Officer Smith has become very difficult to deal with. During roll call he is sarcastic about any new policy changes orders or directives given to him or the group. He is also one of the most productive officers you have and other officers respect his leadership abilities. Recently his sergeant brought disciplinary charges against Officer Smith. This resulted in a suspension and Officer Smith has now become far less productive.
      Address the following issues in your paper:
      USE ONLY ACADEMIC SOURCES: Use Google Scholar JSTOR textbooks and/or .gov websites to keep the true academic sources in your papers. TURNITIN MUST BE UNDER 20%

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