Theory of Reasoned Action & Theory of Planned Behavior

    Re-read the theory of Reasoned Action and the theory of Planned Behavior, then watch the following video clip:

    1. Who is the target audience for this video?

    2. In what ways did the creators of the clip focus on the audiences attitude, beliefs, subjective norms, and perceived behavioral control to influence them to stop texting and driving at the same time? 

    3. Do you think the creators were successful or unsuccessful in their attempt?

    Web Links:

    The Health Belief model

    Normative beliefs

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