Target Marketing Plan

    Required Marketing plan Headings:

    Executive Summary

    Situation Analysis

    -Market Summary

    -Target Markets

    Marketing Demographics



    -Behavioral factors

    Market Needs

    Market Trends

    Market Growth

    SWOT Analysis

    Competitors Analysis

    Market Strategy

    -Marketing objectives

    -Financial objectives

    -Positioning strategy

    Marketing tactics







    -Break-Even Analysis

    -Sales Forecast

    -Marketing Budget

    Assignment Objectives:

    Develop a Marketing Plan.
    Define the types of marketing research.
    Analyze potential pricing alternatives.
    Define channel strategy
    Design a sales management plan.
    Define the process for bringing a new product or service to market.

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