Strategy and Positioning

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    Develop a 2,100-word analysis that includes:

    • Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle
    • Explain how the packaging you will use for your product or service will add value.
    • Analyze the appropriate pricing strategy for your product or service and the price you will set at launch.
    • Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.

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