promotional campaign targeting a designated market segment of a sport or fitness organization. To complete this case analysis, the background should include a description of the sport or fitness organization, their stakeholders, and their market segments. Case alternatives should include one promotional strategy for at least three of the market segments and the case should conclude with making a recommendation for one promotion for the organization to activate.
Identify the key problems and issues in the case study. Formulate and include a thesis statement, summarizing the outcome of your analysis in 12 sentences.
Set the scene: background information, relevant facts, and the most important issues. Demonstrate that you have researched the problems in this case study.
Outline possible alternatives (not necessarily all of them) Explain why alternatives were rejected Constraints/reasons Why are alternatives not possible at this time?
Provide one specific and realistic solution Explain why this solution was chosen Support this solution with solid evidence Concepts from class (text readings, discussions, lectures) Outside research Personal experience (anecdotes)
Determine and discuss specific strategies for accomplishing the proposed solution. If applicable, recommend further action to resolve some of the issues What should be done and who should do it?