Outline

    Step 2: Detailed Outline Due Week 7 (10%)  Nike is the OrganizatiOn
    Prepare a 250-500-word detailed outline of your campaign in which you address the following:
    1.    Identify the selected organizations PR issues based on your selected scenario.
    2.    Complete a situational analysis
    3.    Develop goals for your PR campaign
    4.    Identify your target internal and external audience for the PR Campaign
    5.    Include programs for dealing with your internal publics
    6.    Discuss ethical implications related to the PR issues.
    7.    Develop a market research plan to support your PR Campaign strategy development.
    8.    Analyze how the PR Campaign will affect the marketing function of the organization

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