Mkt 500 week 5 discussion

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    In the discussion we will touch upon product, price, and promotion for the launch of new product and the PDLC.  Please remember the to provide the reasoning for your responses!  I like the background and theory you are all providing but I am most interested in your thoughts.  We will also look at the launch of a new smart phone and how you would brand the product.  What are the advantages and how would you “sell” the consumer on them?

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