Marketing Plans

    Week 2 Discussion Topics
    Marketing Plans

    Please post on the topics below covered in this week’s textbook and course materials. Remember for full discussion credit you should have 4-6 postings per week, including replies to your classmates posts.

    <> What will your own marketing plan be designed to accomplish?

    <> What are key components of an effective marketing plan, and how will you integrate them into your plan?

    <> What are some of your favorite brands, and how have they positioned themselves?

    <> What did you see in the news this week that might relate to our course discussions?

    <> Feel free to start your own discussion thread on any related topic for discussion credit, or review an article from the course supplemental website:

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