Marketing

    Reverse Engineering Marketing plan for Wii Fit Game from Nintendo.
    Sections to research:

    Identify the distribution channel(s)
    Identify the channel strategy
    Identify channel sell-in strategies
    Identify the corresponding internet-based application of the product or service (to the above)
    Identify the price points and pricing structure
    Identify and present the promotion methods and strategies and promotion mix, including the media mix
    Identify the corresponding internet-based application of the product or service (to the above)

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