Market Research Analysis

    Wk 3 – Apply: Market Analysis Research [due Mon]

    Assignment Content

    Purpose
    MBA Business Plan component

    Context
    One of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value; characteristics of the intended customer base; in-depth understanding of the competition; barriers to entry and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will prepare a portion of the market analysis for your proposed business. You will create a report that can be included as part of your digital portfolio.

    Instructions
    Write a 525-word report that includes the following sections:

    Section 1: Business overview, mission and vision
    Section 2: Market analysis
    Section 3: Recommendation

    Use the Market Analysis Research document for details on what to include in each section.

    Cite references to support your assignment.

    Format your citations according to APA guidelines.

    Submit your assignment.

    Resources

    Center for Writing Excellence
    Reference and Citation Generator
    Grammar and Writing Guides

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