Intro to Marketing

    Write the intro & executive summary (about 250 words each) of an overall group project. All the information you need, and the steps that we went through during the semester is attached. Our product is a luxury digital watch (at Rolex, I believe).

    Further info that you need for the executive summary (or intro), like positioning, will be sent to you tomorrow as my classmate is finishing up that section.

    Let me know if you have any questions. Thank you for your help!!

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