Integrated Marketing Communication

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    Part 1

    Select the product or service from the Product and Market Identification Paper in Week 2

    Service -Hotels.com

    Create a 2to 3-slide Microsoft® PowerPoint® presentation that shows a competitive advantage analysis in which you do the following:

    • Determine the unique competitive advantage of the product or service in relationship to the competition.

    Include charts or graphs, and your interpretation of the findings.

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