Industry structure drives competition and profitability’ (Porter, 2008). Use examples to explain and critically evaluate what Porter means by industry structure and its effect on a companies’ ability to earn attractive returns on investment. What implicat

    Core Reading: Week 3 Materials, Textbook chapter 2, Porter HBR Article see readings for week 3.
    Core Task: This questions is not just about saying that you understand Five Forces Analysis it is about understanding and taking a critical view of its importance and usefulness as a tool of strategic analysis but also the questions asks you to consider the importance of industry structure and dynamics, where the model came from SCP etc, and it asks about its usefulness for practitioners. Remember I asked you to do this for a tutorial activ

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