This is an Open Book exam, so you can refer to the textbook, notes, articles, cases, videos and presentations to create your responses. Should you use an idea or specific language in your response from these references, please be sure that they are attributed to the appropriate author/publication, including a page number, and that any direct quotes use quotation marks.
Note that this is an individual assignment that accounts for 65% of your grade. While you can access resources, the one thing you absolutely cannot do is confer with each other.
Please keep your answers brief: it is the quality of your response, and not the quantity of your words that counts! Some guidelines for word count are provided, and bullets are acceptable!
Part One: In CK Prahalads groundbreaking book, The Bottom of the Pyramid, he challenges business and governments to look at the poor differently. This first part addresses some of the core concepts underlying Social Innovation and the Base of the Pyramid (BoP). The guideline for responses is 75-100 words each. Each correct response is worth 5 points. (30 points total)
1. Is GDP an effective measure of a nations wealth? Why or why not? What are two alternatives?
2. How might achievement of the UN s 17 Sustainable Development Goals contribute towards creating an inclusive economy?
3. What are three ways that socially-driven digital technology has enabled the poor?
4. What does Bridgespan mean by evidence-based impact investing and why is it important?
5. How does a market-based approach to poverty differ from previous approaches?
6. What are three reasons why despite the BoPs enormous size– MNCs have ignored the BoP market?
Part Two: These next 5 questions relate to the case studies we considered in class. Please keep your responses brief: (i.e., guideline is 75-100 words per question). Each correct response is worth 5 points. (25 points total)
Part Three: Consider the following three vignettes and apply the tools we have learned in class. Please keep your response to 150 words ( or less!) . Each correct response is worth 15 points (45 points total)
1. Collective Intelligence and Stakeholder Collaboration
2. Theory of Change: Transforming lives of those at the base of the pyramid often requires implementing the theory of change a framework for creating desirable outcomes by changing behavior. Creating a Social Marketing program to change peoples behavioroften by offering a more positive alternative (exchange theory) and tapping into social norms — can be a key activity.
3. Creating Shared Value and a Wealth Generating Eco-System