explains the roles of family, culture, and subculture influences on the company's target market purchasing behavior.

Write a 200 to 300 -word paper in which the team explains the roles of family, culture, and subculture influences on the company’s target market purchasing behavior.

Discuss how the company can use learning and perception theories in attracting and retaining target market members. Provide a brief description of the theory with specific examples of using it in a marketing communication strategy.