Discussion Topics 9 9 unread replies. 9 9 replies. IMC Communications Planning

    IMC Communications Planning

    <> What will your own marketing communications plan be designed to accomplish?

    <> What are key components of an effective communications plan, and how will you integrate them into your plan?

    <> What are some of your favorite brands, and how have they positioned themselves?

    <> Of your favorite brands, what are their presumed target demographics and how closely do you fit the match?

    <> What news did you see this week that might relate to our course topics?

    <> Feel free to start your own discussion thread on any related topic, or review an article from the course supplemental website: http://course.wwmr.us/readings.htm

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