Organization: name, what does it do?
    Access: what relationship do you have with the organization; how will you obtain information? What people and information can probably be used to research the organization, its issues, and its potential strategies for successful outcomes?
    Where: where is the organization located? (it can be located anywhere in the world)
    What: what is the current understanding about the nature of the problem, or issue, or decisions to be made? Why is some kind of transformation (probably) called for?
    Who: who are key decision maker(s) or the strategic leadership team involved here?
    When: what are the timing parameters – is this situation current, or sometime in the past or future?
    Why: why is this issue important (or why should it be important) for the organization and its leaders?
    Suggested length about 500 words

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