Discuss three OPPORTUNITIES you can identify for your NAB business

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    “Opportunities”

     

     

     

    For this week’s discussion, we will expand on the non-alcoholic beverage business you began developing in the Week 1 discussion. As part of your business plan, you will be required to conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) in Assignment 2.

     

     

     

    For this week’s discussion, please respond to the following:

     

    1. Discuss three OPPORTUNITIES you can identify for your NAB business. Briefly describe each and clarify how your business can grow by pursuing each opportunity. 

     

    Notes: 

     

    • Check out Chapter 9: Strategic Position and Risk Assessment to learn more. 
    • You will use this week’s information in Assignment 1, question 7. 

     

     

     

    Opportunities:

     

    • Number each opportunity and describe each in a separate paragraph clarifying how your business can grow by pursuing that opportunity.
    • To identify opportunities, think of the external environment of the company.
    • Opportunities are external to the company, not under your control, but you can take advantage of them to grow your business. 

     

    Useful opportunities can come from such things as:

     

    • Changes in technology and markets on both a broad and narrow scale.
    • Trends in the industry
    • Changes in government policy related to your field.
    • Changes in social patterns, demographics, lifestyle changes, and so on.
    • Local events.

     

    Examples here: https://pestleanalysis.com/swot-analysis-opportunities-definition-examples/

     

     

     

    Another example- SWOT analysis for Honest Tea Company – check out the opportunities’ section

     

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