Customer Pain Assignment

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    Write a 1-page executive summary and a brief statement that I can present in 60 seconds include the following elements below. Due at 3:00 pm on Jan 21

    1. A 1-Page Executive Summary
    2. 60 second rapid-fire in-person pitch (without digital presentation / slides, presented on 2/11)

    Be prepared to give your 60 second pitch of your pain point during class
    The Pain Presentation is your first major assignment. The pain presentation is a persuasive presentation in which you must pitch your “customer pain point” to the class. Much like a professional pitch to a client or management team your goal is to:

    1. Clearly describe the problem
    2. Demonstrate your depth of understanding
    3. Tell a compelling story about the opportunity involved with solving this customer pain point.

    You have artistic license to structure your presentation in the way you feel is most persuasive; however, your executive summary should include the following elements:

    Describe your pain

    • In 140 characters what is the pain that you are solving?
    • What are the different elements of this pain point?
    • Why does this problem exist? What are the causes?
    • How strong is the pain? Why do you think so? 

    Describe your Customer

    • Customer Characteristics/profile
    • Number of individuals with this problem?
    • Identify Current Solutions
    • How are customers currently solving this problem?
    • Why are these solutions falling short?

    Present your Solution Vision 

    • What types of solutions do you think might solve this problem?
    • Why do you feel like you (and your classmates) could make meaningful progress towards a solution this semester?

    Tell a Story about Impact

    • For the customer
    • Financially
    • Socially
    • Environmentally

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