Consumers experience different forms of problem recognition. Explain each type of problem recognition and give an example of a purchase for each type.

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    This essay needs to be based on the following textbook:
    Advertising and Promotion –
    An Integrated Marketing Communications Perspective 11th Edition, 2018

    Standard Essay Format: introduction/body/conclusion. Writing assignment should use proper grammar, sentence structure, punctuation, and provide references/citations.

    I would need you to reference at least some of the book for this essay as it is a requirement and can be supplemented with outside sources.  I can take pictures of the pages for reference. 

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