Consumer Behavior

Select a product, either existing or from your ingenuity, and design an ad purporting to teach consumers how to use the product and explain its benefits/features. In a well-written, 3- to 4-page paper, be sure to discuss the cues, or stimuli, represented in the ad.

Answer the following questions:

• What are the possible responses that could be elicited from viewing the ad? Define the potential reinforcement for a customer who purchases the product upon viewing the ad.
• How can the company continue to add value to the customer experience even after the purchase is complete?