InstructionsIn Unit V, you selected your favorite brand( JORDAN BRAND) and described the reasons why this brand is so appealing to you. For this assignment, you […]
Sports Sponsorship ProgramFor this assignment, you will write an essay with a strong introduction to propose and plan a sponsorship program that will promote the sports […]
Conduct a marketing research project. You need to choose one research problem (from a given list, see below), develop the hypotheses, summarize preliminary insights, design a […]
Select a currently running (or fairly recent) multi-media branding campaign. It should be conceptually driven and use multiple elements and channels: 2-D in billboards, magazines, newspapers, […]