Marketing

October 20, 2020

Case Study: Cats, Kibble and Cable TV

The case for this section (Cats, Kibble and Cable TV) begins on page 387 of the text.The questions to be answered are spread throughout the case: […]
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October 20, 2020

Position Paper Description

Description of Position paper Minimum – 500 words What is a position paper? In a position paper, you must select a controversial topic one that has […]
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October 20, 2020

discussion

Article: 1.  Keller, Kevin Lane. Building customer-based brand equity (CBBE): A blueprint for creating strong brands. Cambridge, MA: Marketing Science Institute, 2001. {Please see the attachment} […]
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October 20, 2020

understanding the customers

Students will understand customer behaviour by analysing how personal characteristics can influence the way the target audience responds to advertising. In addition, they will investigate how […]
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