Marketing

Select a recent event from the media and compare similarities and differences in the communication that was directed towards print media, electronic media, employee relations, government […]

Read How to Ask Your Boss for an Unpaid Leave to Travel, Study, or Spend Time with Family and Select one of the case studies at […]

Assignment 1What is Advertising?     JMC 394 Introduction to Advertising is designed to introduce students to the world of advertising.  The first case is an easy […]

Exam essay 300 wordsChoose a international brand of your choice and apply Keller and Aaker models to itChoose a brand experiencing strategy shiftExplain attractiveness by using KELLER […]