Case Study Analysis

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    Carlypso: Overcoming Bumps in the Road in the Used Car Industry

    Stanford Business School E-546, Rev: April 23, 2015

    Case Assignment Instructions: Read  case then  On one page (single spaced) or longer, answer the following 3 questions.

    1. What is each company doing well (based on your expertise in general)
    2. What is each company doing wrong (based on your expertise in general)

    3.   Then, roll this .  Click this hyperlink to roll 

    What recommendations would you make for the company in terms of making them more successful from the perspective of the number you rolled.       

    1 the perspective of the company CEO       
    2 the perspective of the company CFO      
    3 the perspective of the company CMO     

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