“Mistine: Direct Selling in the Thai Cosmetic Market” (located in textbook appendix)
After reading, reviewing and analyzing the case study write a paper on the current position and strategies of strategic planning of Mistine. Within your paper be sure to answer the following questions:
1. Based on the SWOT analysis provided in the case, what are two or three factors that Mistine should stress in its strategic planning as it looks to continue growth and dominance in the Thai market?
2. How can Mistine match its strength with its market opportunities to create competitive advantages moving forwards?
3. How can Better Way stay on top in Thailand while it looks to expand internationally?
4. How does Mistine strategies compare to Mary Kay Cosmetics in the US?