Assignment: Stakeholder Engagement in Business Strategy Development Wk 5

    equired Media
    Thompson, W. (2005). Effecting change through active engagement with stakeholders [Books24x7 version]. Retrieved from

    Note:  The approximate length of this media piece is 6 minutes.
    Optional Resources
    Chebiyyam, M. V. V. N. S., & Saxena, K. B. C. (2012). Simbhaoli Sugars Limited: Innovating farmer communication services (Case No. 9B12E010). London, Ontario: Ivey Publishing.

    Collins, M. (2015). Making your votes count: Creating a game plan for strategic workforce analytics in HR. Workforce Solutions Review, 6(6), 3234. Retrieved from

    Weil, M., & Reddin, C. P. (2015). Boldly go: Character drives leadership at Providence Healthcare (Case No. 9B15C002). London, Ontario: Ivey Publishing.

    Assignment: Stakeholder Engagement in Business Strategy Development
    Stakeholder engagement can mean the difference between success and failure for a particular project or for an entire organization. Ample research has been presented in the field of business on the benefits of stakeholder engagement in strategy development and management. By developing a foundational understanding of stakeholder engagement, strategic planners can be prepared for challenges and opportunities within an organization.

    To prepare for this Assignment, consider the following scenario:

    You are the CEO of a technology firm that is eager to produce innovative products required to perform well against the fierce competition. Your board of directors has requested that you prepare the firm for a new strategic plan that will incorporate dramatic shifts in organizational structure and business unit systems. It is your job to think about how the stakeholders in the organization might respond to these new initiatives. Be sure to consider the information presented in Case 12: Lincoln Electric: Aligning for Global Growth, provided in this weeks Required Readings, as well as examples from your professional experience.

    By Day 7
    Submit a 5- to 7-page briefing that details the new strategic plan. Your plan should include the following:

    The name, mission, and vision of your fictitious company
    The strategy name for the new product launch, including the strategys theme or marketing slogan
    Who in the organization needs to be involved for this strategy implementation to be successful
    How you will communicate to your stakeholders whats in it for them regarding the upcoming initiatives
    A description of the communication channels you will use as the CEO to ensure the company will gain buy-in to this initiative system-wide
    Note: Be sure to use the APA Course Paper Template, found in this weeks Learning Resources, to complete this Assignment. Also, refer to the Week 5 Assignment Rubric for specific grading elements and criteria. Your Instructor will use this rubric to assess your work. Please Note: For each page of your paper, you must include a minimum of two APA-formatted scholarly citations.

    Submission and Grading Information
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