Read Case Study 11.15    Frooition on Page 285 in the textbook then answer these questions:

    1. Why was this campaign trying to reduce the number of impressions?

    2. Which aspects of best practice worked together here to achieve the desired effect?

    Requirements:  Each question should be answered fully (no short answers) with thoughtful consideration of the full chapter in which the case is found. Quality counts.  Two pages, double-spaced maximum length.

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