Any topic (writer’s choice)

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    I would like to get a 9/10 on this essay : ) My course is about business strategy and the following is the hint on how to write this question:
    How would one evaluate if a business has achieved sustained superior performance?
    Obtain data to compute profitability (ROIC: ROA is a good proxy. ROA=Net
    Income/Total Assets) and profit growth (annual % change in net income) for the chosen
    company for a period of about 5 years
    Obtain similar data for competition (average for companies in the industry, or average for
    a group of close competitors)
    Graph ROIC and profit growth for the chosen company and the competition
    Draw your inference
    Note that a business could have declining ROIC and declining profit growth, yet perform
    superior to competition

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