Each team will evaluate their companys position in various international markets (Europe, Asia, Middle East, North America, etc.) The initial market position will vary across the international markets, in terms of market share (leader in some, follower in others). Since the game closely resembles reality, each team will submit a report (3- 5 pages) that includes:
A market potential study for each of the international and domestic markets, based on the data contained in GLO-BUS, as well as other business sources. A score will be given based on identification of the proper determinants of the market potential (M2O1).