Purpose of the Assignment: Reviewing Amazons digital marketing strategy on the web link below, please critically explain and analyze
Amazons deliberate development of new processes, coordination, strategic partnerships and technology governance that drive its bottomline growth, and maximization of internal and external capabilities.
https://www.smartinsights.com/digital-marketing-strategy/online-business-revenuemodels/amazon-case-study/ Please make sure to infuse
theory into practical application in your answer.
For a more comprehensive theoretical understanding and analysis, please read the following McKinsey report on digital advertising: