Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company.
Evaluate the case, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.
Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old. All sources used, must be referenced; paraphrased material must have accompanying in-text citations.
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings.
Company – Intel
Discuss how Intel changed ingredient-marketing history.
What did it do so well in those initial marketing campaigns?
How did Intel manage to develop a strong customer relationship with their target market?
How has the industry in which Intel resides been doing over the last 5 years?
Who are the top three competitors of Intel, and what are their advantages/disadvantages with respect to their product/service development?
Evaluate Intels greatest risks and strengths as the industry moves out of the personal computer (PC) era.
Identify the next steps that Intel needs to employ in order to maintain its competitive advantage.