Advantage Food & Beverage Sales Rep

    Advantage Food & Beverage Sales Rep

    What would you do?
    • Detail your Action plan in a P&G-style analysis.
    P&G- style one-page case study analysis memo is shaped to quickly distill the key drivers of a business decision. Your assignment is rich in content and analysis. You present new ideas in an in-depth and detailed manner. There is a clear connection between the material discussed in class and the case or your experience. The paper is well written and organized in a way that effectively and efficiently supports your general thesis.

    • Background
    • The Big Idea
    • How It Works
    • Key Benefits to the Customer
    • Suggested Next Steps

    Three course sources:
    How Right Should the Customer Be?" (HBR reprint R0607D) 
    "Best Face Forward" (HBR reprint R0412B)
    "Ending the War Between Sales and Marketing" (HBR reprint R0607E)

      Advantage Food & Beverage Sales Rep

      What would you do?
      • Detail your Action plan in a P&G-style analysis.
      P&G- style one-page case study analysis memo is shaped to quickly distill the key drivers of a business decision. Your assignment is rich in content and analysis. You present new ideas in an in-depth and detailed manner. There is a clear connection between the material discussed in class and the case or your experience. The paper is well written and organized in a way that effectively and efficiently supports your general thesis.

      • Background
      • The Big Idea
      • How It Works
      • Key Benefits to the Customer
      • Suggested Next Steps

      Three course sources:
      How Right Should the Customer Be?" (HBR reprint R0607D) 
      "Best Face Forward" (HBR reprint R0412B)
      "Ending the War Between Sales and Marketing" (HBR reprint R0607E)

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