Digital marketing

The answers should be in essay form,

The format of the responses should be as following:
    Clear essay structure: Introduction, body of analysis and conclusion
    Use and explain theories and concepts to serve your statements
    Case studies from folder will be required as examples, as well as complementary information collected during your research.

1)The development of digital technologies introduces new paradigms in marketing, advertising and content production. Thoroughly explain three of the major differences between analogue and digital, bringing examples.

2)The consumer journey has drastically changed before and after internet. Explain on details their differences, and critically analyze what influences today the path to purchase, and how it impacts a business model